By spreading the inherent joy of indulging artists and musicians with what most directly feeds the muse and exhalts the human spirit, you ensure that by the time evidence is captured for history, there is an unmistakable transmission of the collective positivity it took to achieve those results.

Sound Ground writers will be free to create as they will, what they will. Writers who find meaning in the excercise of writing for specific artists and projects will be as free to pursue those avenues, as those writers who prefer not to work that way will be free to connect to their muse in other ways.

I do this because I'm still, and always have been, in pursuit of the next great song. I don't care who writes it.